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Alice Northrop

Creative Direction

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High Street Window Vinyls

Working as part of Infinity Shrewsbury to support Shrewsbury BID.

Concepts, design and photography direction, styling, installation management and PR by Alice Northrop

The client’s brief was to cover a recently vacated unit on a prominent shopping street in the centre of Shrewsbury.

After producing several designs for a stand out window display, a design that tied in with Shrewsbury’s intrinsic links to Charles Darwin was decided on.

The styling of the mannequins took place in a local Shrewsbury menswear business.

A social media competition accompanied the display to engage consumers.

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