Working as part of Infinity Shrewsbury to support Shrewsbury BID.

Event Management, photography and social media management of the Original Shrewsbury giant Christmas card.

Hosting of the giant Christmas card in four locations around Shrewsbury town centre on four consecutive late night shopping Wednesdays.

Photographs were taken for anyone who wished to participate and uploaded onto the Original Shrewsbury website and social media, with a competition to win £250 running alongside for anyone sharing and hash-tagging.

The styling and creative direction of a Hollywood glamour, Vanity Fair inspired wedding shoot, including table design, styling of models, and photography direction.

Working as part of Infinity Shrewsbury to support Shrewsbury BID.

Creative direction of an Hygge-inspired guide for Shrewsbury, on behalf of the Shrewsbury BID.

Concept, copy writing, research, design and photographic direction, and liaison with client: Alice Northrop.

25,000 copies have been printed initially, for distribution via businesses in the town centre.

Working as part of Infinity Shrewsbury to support Shrewsbury BID.

Copy writing and design direction of Shrewsbury’s Passport of Independents for Shrewsbury BID: Alice Northrop.

Once all businesses had been organised and agreed on, copy was written for all, keeping to a strict 50 characters per business. Tags were created to best cover businesses in the town, and then all businesses were visited personally for approval and feedback.

Introductory copy was written, along with competition copy, and the design and layout was agreed on.

A competition to win shopping vouchers by visiting the different areas in the passport and making a purchase has been run alongside distribution using a stamp system. Stamps were designed and made, with a different colour ink for each area of the town. These were then distributed to all businesses featured in the passport, as well as copies of the passport.

25,000 copies were distributed to businesses, and 50,000 to residents within a 30 minute drive of Shrewsbury.

Working as part of Infinity Shrewsbury to support Shrewsbury BID.

Event management and social media management of an outdoor screening of the Royal Wedding at St Alkmunds Church in Shrewsbury for Shrewsbury BID: Alice Northrop.

Hundreds of people attended to watch the wedding, and the feedback was extremely positive.

Free ice cream was provided between 12pm- 1pm, and surrounding businesses benefited from increased trade.

Social media engagement increased dramatically for the client over the weekend and with the follow up posts and photography, creating a real buzz and increasing the client’s visibility.

A selfie frame was designed and produced to increase crowd engagement, and a gazebo with the previously produced client’s literature was put up.

Working as part of Infinity Shrewsbury to support Shrewsbury BID.

Concept, copy, design direction and business liaison: Alice Northrop

The client briefed that they wanted a pub crawl map to be displayed in businesses around the town.

As a City ID map had already been created for use by the client throughout their literature, they wanted this to be the map used.

A concept was created to tie in with Darwin’s links to Shrewsbury, as well as to highlight the unique nature of the town held within the river loop. A “Pub Voyage” was created where visitors can choose their drinking stops around the island of Shrewsbury.

Each business in the area was chosen and asked to provide a USP. These were then edited and any absent copy was written. A key system was created to easily highlight what was available at each venue.

The maps have been printed on tear-off pads and are available in every featured establishment.

Working as part of Infinity Shrewsbury to support Shrewsbury BID.

The client wanted to do something high impact over the half term break, on the closed section of Wyle Cop in Shrewsbury. The aim was to attract more people to the town and remind people that the area was still open, despite the ongoing road works.

The installation of six life-sized fiberglass animals including a bear, a gorilla, a lion, a zebra, a hippo and a baby elephant, transformed Wyle Cop into ‘Wild Cop’ for two weeks.

A vacant shop unit was transformed into a rainforest, with activity books to keep children entertained.

Banners, branded barriers, window stickers and A boards were also designed and produced.

To accompany the event, a comprehensive PR plan was put into place, and coverage was gained on national news, as well as an abundance of publications and websites. The response on social media was incredible, with #wildcop trending.

Directed and produced by Alice Northrop

Videographers: Pete and Simon at 7 Video

Working as part of Infinity Shrewsbury to support Shrewsbury BID.

The video was part of a larger campaign to promote the new and improved Darwin Shrewsbury Festival.

While also working on the copy for the promotional literature, design direction for materials, and the festival program, the video was produced to add to the PR push for the event.

The festival was featured on BBC news, as well as on BBC Radio Shropshire, Free Radio and many publications in Shropshire.

Directed and produced by Alice Northrop

Videographers: Pete and Simon at 7 Video

Soundtrack: Joe Seager

Working as part of Infinity Shrewsbury to support Shrewsbury BID.

The video was produced as part of a stand out Christmas campaign for the Shrewsbury BID. Scripts, characters and venues were chosen to display the authentic Shrewsbury that everyone knows and loves, with fantastic engagement on both social media and the press.

A song was written by singer/songwriter Joe Seager, using inspiration from the copy written in the Christmas Gift Guide.

Combined with a comprehensive PR and social media campaign, the video gained over 210,000 views in the Christmas period alone.

Written and styled by Alice Northrop

Photographer: Richard Wilkinson

Working as part of Infinity Shrewsbury to support Shrewsbury BID.

The gift guide was one of the most ambitious projects undertaken for this client and has been one of the most rewarding to date.

After the proposal for a gift guide was agreed with the client, over 183 businesses were approached personally for items to appear in the guide.

Flat lays with the items were photographed over three days, with the town divided into nine areas, with a flat lay for each.

To accompany the photography, information on where to eat, drink, stay and do was included for each area, with an introduction to the town and travel information included.

55,000 copies of the comprehensive and beautiful guide were printed and distributed, with fantastic feedback from independent and national retailers, many of whom sold out of their featured products.

Working as part of Infinity Shrewsbury to support Shrewsbury BID.

Concepts, design and photography direction, styling, installation management and PR by Alice Northrop

The client’s brief was to cover a recently vacated unit on a prominent shopping street in the centre of Shrewsbury.

After producing several designs for a stand out window display, a design that tied in with Shrewsbury’s intrinsic links to Charles Darwin was decided on.

The styling of the mannequins took place in a local Shrewsbury menswear business.

A social media competition accompanied the display to engage consumers.

Working as part of Infinity Shrewsbury to support Shrewsbury BID.

Project management and creative direction of a pop up space for the Shrewsbury Big Town Plan consultation: Alice Northrop.

The project included venue acquisition, working with the different councils and partners involved, copy writing and design direction for all boards, design direction and look and feel of the exterior and interior, press releases, media plan and social media, as well as information gathering.