Working as part of Infinity Shrewsbury to support Shrewsbury BID.

Concept, copy, design direction and business liaison: Alice Northrop

The client briefed that they wanted a pub crawl map to be displayed in businesses around the town.

As a City ID map had already been created for use by the client throughout their literature, they wanted this to be the map used.

A concept was created to tie in with Darwin’s links to Shrewsbury, as well as to highlight the unique nature of the town held within the river loop. A “Pub Voyage” was created where visitors can choose their drinking stops around the island of Shrewsbury.

Each business in the area was chosen and asked to provide a USP. These were then edited and any absent copy was written. A key system was created to easily highlight what was available at each venue.

The maps have been printed on tear-off pads and are available in every featured establishment.